Become an expert in gathering, collating and analysing data. Learn the skills, tools and technologies to perform marketing, social media, financial data analytics and more
Data analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.
There are several applications of business analytics today. It is used across industries and job functions. It is widely used in Health care, Banking, IT, Insurance and basically any industry that generates and uses data to make decisions. Some applications of business analytics include
- Marketing analytics
- Pricing analytics
- Risk & Credit analytics
- Fraud analytics
- Health care analytics
- Financial Services analytics
- Social media data analytics and more
- 40 hours of online instuctor led training or classroom training
- Taught by Industry experts
- Learn In-demand skills and the software used in the industry
- Real world case studies
- Placement assistance
This course will make you comfortable with reviewing and working with data which is the basis of all analysis and decisions we take today. Whether you are working in Finance, marketing, HR, IT or consulting, this course will help you take big strides in your career. You will be able to use popular tools like R, Tableau, Excel to get useful insights into your data and make better decisions.
Online instructor led sessions and Classroom training
Duration: 10 weeks
Duration of class: 2 hours
Days: Saturdays & Sundays
INR 32,500 inclusive of taxes
* Tools used in Data Analytics
* Career Aspects with Data Analytics
* Case Studies of Successful campaigns and companies
Chapter-1: Introduction to R
* Installing R
* Installing R Studio
* Workspace Setup
* R Packages
Chapter-2: R Programming
* R Programming
* if statements
* for statements
* while statements
* repeat statements
* break and next statements
* switch statement
* scan statement
* Executing the commands in a File
Chapter-3: R Data Structure
* Data structures
* Vector
* Matrix
* Array
* Data frame
* List
* Factors
Chapter-4: Apply Functions
* DPLYR & apply Function
* Import Data File
* DPLYP - Selection
* DPLYP - Filter
* DPLYP - Arrange
* DPLYP - Mutate
* DPLYP – Summarize
Chapter-5: Projects, Exercises, and best practises
Chapter-1: Database Introduction
* What are Databases?
* What's the Role of Databases in Application Programming?
* Tables and Relations
* Primary and Foreign Keys and Other Constraints
Chapter-2: SQL querying
* What is Querying?
* The ANSI SQL Standard
* DML, DDL and More
* Common Query Tools
Chapter-3: Basic Queries
* The SELECT Statement
* Limiting Output Columns
* Formatting and Sorting Output
* Column Aliases
Chapter-4: Filtering
* The WHERE Clause
* Creating a Filter Condition
* Applying Multiple Filter Conditions
* More Filter Options
Chapter-5: Consolidating your data
* Counting Records
* Common Aggregate Functions: SUM, AVG, MIN, MAX
* Do's and Don'ts When Consolidating
* Unions and Other Multiset Consolidations
Chapter-6: grouping your data
* The GROUP BY Clause
* The HAVING Clause
* Do's and Don'ts When Grouping
Chapter-7: Joins
* Table Aliases
* Inner Joins
* Outer Joins
* Self Joins
* Complex Multi Table Joins
Chapter-8: Subqueries
* Filtering Using Subqueries
* The EXISTS Clause
* Subqueries as Alternative to Joins
* Derived Tables
Chapter-9: Manipulating Data
* The INSERT Statement
* The UPDATE Statement
* The DELETE Statement
Chapter-10: Transaction control
* What are Transactions?
* Initiating a Transaction
* The COMMIT and ROLLBACK Commands
Chapter-11: CREATING DATABASE OBJECTS AND ADDING BUSINESS LOGIC
* Creating Tables
* Creating and Using Views
* Developing and Calling Stored Procedures
* Implementing Triggers
Chapter 12: Big projects with best practises
Chapter-1: Introduction to BI, Visualization, and Tableau
* Spheres of analytics
* BI & Reporting
* Why Visualization?
* Why Tableau?
* Tableau Product Line
* Tableau Environment, Architecture & Components
* Level setting terminologies
* Tableau Interface
* Visual cues for fields
* Fields in the data window
* Fields on shelves
* Tour of Shelves
* Basic connections
* Dimensions and Measures
* Basic Charting
* Saving and file formats
Chapter-2: Talk to Tableau
Tableau generated fields
* Measure names
* Measure values
* Number of records
* Latitude and longitude
Data Preparation
* Analysing Data
* Tableau Data Re-shaper
* Connecting to Files / Databases / Servers
* Advanced connections (Joins, Live / Extracts)
* Editing Data Connections and Data Sources
* Replacing data sources
* Using and Refreshing Extracts
* Data Blending
Visualization
* Using Show, Me!
* Dual Axis / Synchronize Axis
* Multiple Measures Combo Charts with different mark types (bar-in-bar)
Marks
* Playing with colors, sizes, tooltips, labels
* Transparency Highlighting
Titles, Captions, Headers Effective usage
* Edit axes
* Format results with mark labels and annotations
Filters
* Filter shelf
* Quick filters
* Measure filtering
* Dimension filtering
* Advanced filtering
* Filtering conditions
* Cascading
Sorting
* Ascending / Descending
* Advanced techniques
* Dimension and Measures
* Table calculations
* Trend lines
* Drop lines
* Actions (worksheet & dashboard)
* Replace References
* Discrete versus Continuous
Exporting
* File formats
* Packaged Workbooks
* Sharing Workbooks Publish to Reader / Office / PDF / Tableau Server
* Sharing over the Web
Maps
* Tableau's Mapping Capabilities
* Advanced Mapping Techniques
* Background Images
* Map Data & Pan/Zoom
* Lasso & Radial Selection
* Custom Geo-coding
Chapter-3: Advanced Functionalities and Engaging with Tableau
* Calculated Fields
* Bins
* Totals and Subtotals
* Sets
* Dashboard Formatting
* Granularity, Interactivity, Intuitiveness
* Parameters
Chapter-4: Advance Charts & Visualization
* Combined axis charts
* Combo charts – bar and line or mixed mark
* Pie charts, Heat maps, Scatter plots, Bins, Histograms, Box plots – box and whisker diagram or plot, Gantt bar chart, Pareto Charts, Sparklines, Waterfall Charts, Density Chart, Bump Charts, Funnel Charts, Bollinger Bands, Treemaps, Word Clouds, Bubble Charts
* Motion charts – working with Page Shelf and History, Bullet graphs
Chapter-5: Analytics with Tableau
* Forecasting
* Reference lines
* Reference bands
* Trend lines
* Statistics Calculations
Chapter-6: Analytics with Tableau
* Dashboard Distribution & Security
* Describe the security configurations for:
* Site level, Project level, Group level, User level
* Enable/disable Guest User
* Data source level, Workbook level
* Adding Users, License level, Admin level, Publisher level
* SAML
* Permissions
* System permission composition
* Viewer / Interactor / Default license levels
Chapter-7: Dashboard Building & Story telling
* Various advanced projects
* Resume preparation
* Interview tips & preparation
* Data Analyst
* Business Analyst
* Data Science Expert
* Tableau Developer
* R Developer
* Business Intelligence Tableau Analyst
* Senior Software Engineer
* Analytics Consultant
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